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Bubble Goth

04 May 2023

Bubble Goth is a style that combines elements of traditional goth fashion with bright, pastel colors and a whimsical, almost childlike aesthetic. It was popularized by Estonian singer Kerli, who describes it as "a little bit Alice in Wonderland, a little bit fairy, a little bit creepy and a little bit rave."

(Important note: This type of goth has no relation with the original gothic subculture other than its related visual aesthetic) 


Bubble Goth fashion typically features elements such as lace, frills, bows, and platform shoes, combined with dark makeup and black clothing, accented with bright pastel colors and quirky accessories. The style is often seen as a playful and fun twist on traditional goth fashion, and has gained a following among fans of alternative fashion.

Here are other elements associated with Bubble Goth fashion:

  • White or black as the primary outfit color
  • Dramatic goth-inspired makeup, heavily focused on the eyes
  • Lots of accessories
  • Three dots representing I.L.U. (Integrity, Love, and Unity, Kerli's motto), also known as moon marks
  • Face masks (especially gas masks)
  • Space buns
  • Futuristic aspects

Visuals & Inspirations

  • Things in black, white, or cream
  • China dolls with gothic-inspired clothing
  • Teddy bears
  • Fairies


Bubble Goth music originated when a critic labeled Kerli's music as "bubblegum goth" due to its pop with hints of techno and rock elements. Kerli embraced the label and created Bubble Goth as a genre of music. Thus, Bubble Goth is characterized by pop, pop rock, soft rock, or techno music with a more morbid, edgy, and/or dark feel.

It should be noted that despite the "Goth" label, Bubble Goth music is not directly inspired by or correlated with traditional goth music. Nevertheless, some bubble goths do listen to gothic rock.


  • Kerli
  • Melanie Martinez
  • Poppy
  • Billie Eilish
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